How to create your own social media posts
Create and share your own social media posts
Social media templates - ReviewForest social media templates or your own - will always be directed to the wider audience of your customers.
Unlike email signatures or business cards, you can reach out to a much wider audience on social media platforms, like Instagram, Facebook, LinkedIn, Twitter, TikTok etc.
In this article we want to explain why it is a good idea to post about your cooperation with ReviewForest and your planting trees for reviews and to show you a general approach of creating your own social media posts.
There are various approaches!
Table of content:
_1. Why is it a good idea to post about your cooperation with ReviewForest and your planting trees for reviews?
_2. General guidelines when using ReviewForest assets
_3. How to create your own ReviewForest social media posts - the basics
_3.1. Use pictures from the planting project
_3.2. Generate messages to create interest, by using simple yet catchy post captions.
_3.3. Call to action, to get your audience to participate!
_4. General tips
1. Why is it a good idea to post about your cooperation with ReviewForest and you planting trees for reviews?
As with your other social media posts, your social media channel is - among others - there for:
i) share information about your product and/or service
ii) show new achievements of your business
iii) signal commitment through continuity of posting about certain topics
iv) give room for feedback and interaction
vi) make upheld values visible
vii) connect with your customers and wider audience
Posting about your business planting trees for reviews is always a good idea, especially when you
want to show your business’ green impact
communicate your efforts in tackling the climate crisis
emphasise your actions as a sustainable business which is investing in saving the planet by growing trees and protecting natural ecosystems
Within the description of the planting projects you can find more keywords on climate, biodiversity, social justice, ecology topics. Alternatively, use our short factsheets and articles on the planting projects for more details. Those informations are great to take up in a social media post as they highlight what planting trees is all about and how your business takes part in realizing these green and social goals.
Within the ReviewForest Brand Book & Assets folders, you’ll find more illustrations, our logo, fonts and colour settings.
2. General guidelines when using ReviewForest assets
There are some general rules when using ReviewForest assets. Head to the ReviewForest Brand Book for more detailed information.
Here we want to refer to the most important ones for the successful implementation and use of the ReviewForest visual identity to ensure consistent application across all aspects of our business.
Always write our brand name as ReviewForest without any spacing in between the letters and with a capital F.
“We plant a review forest.” When referring to your own review forest you should write it with no capital letters and with spacing.
You are allowed to say that trees are planted by [your chosen planting project]. Your cooperation is with ReviewForest and not directly with the planting project.
You can use the images we provide you with the brand book to talk about planting trees and ReviewForest.
3. How to create your own ReviewForest social media posts - the basics
Every ReviewForest social media post should consist of visuals (pictures, graphics or video), an informative caption (what is it about) and a “call for action” (what you want your audience/customers to do).
Basically you always want to include three things in a social media post:
1) pictures, graphics or video
2) an informative message
3) call to action
To make sure your post stands out, use our picture folders and articles from the planting projects, and your unique ReviewForest QR-code and/or review link!
Furthermore, we offer you ReviewForest graphics and our logo to be able to fully customize your content. Everything is included within the ReviewForest Brand Book & Assets folders.
3.1. Use pictures from the planting project
All pictures from the planting projects can be found within the ReviewForest Brand package. Here you’ll find a selection of pictures from the planting site for each planting project. Please only use the pictures from the planting project you have chosen to plant trees with. Choose pictures according to your audience or the purpose of your post.
Within our Brand package, you’ll also find ReviewForest illustrations and logo versions, ready for you to include into your social media posts as well.
3.2. Generate messages to create interest, by using simple yet catchy post captions
Note: As with the pictures, you can set a different content depending on the planting project you have chosen. In the following, we present general examples you can use, no matter what project you have chosen.
See our factsheets on the different planting projects for specific planting project related content.
For your social media post, you want your messages to consist of:
a) Lead Caption
A short and eye-catching message on what the post is about.
“Plant a tree with us!”
“Help us to help nature!”
“Join our fight against the climate crisis!”
“With your help we’ll plant a forest!”
b) Content and Context
i) Write with a few words what you’ll do in order to reach your goal. Keep it short but informative.
“For every online review we’ll plant a tree in cooperation with @ReviewForest.”
“Every online review plants a tree.”
“You review, we plant.”
“Review us and we’ll plant a tree in your name.”
Note: if you want us to re-share your content on our social media channels, don’t forget to tag or mention us. Use @reviewforest on Facebook, @ReviewForest on LinkedIn, @reviewforestorg on Instagram or simply use the #ReviewForest hashtag_
ii) Share more details about how your business will realize this.
“Every tree is one of [xy amount] different tree species - planted by [your chosen planting project] in [location of planting]!”
“The trees will be planted during [planting season of your planting project] in [location of planting] by [chosen planting project].”
3.3. Call to action, to get your audience to participate!
If you want your audience to do more than liking, sharing, or commenting on your posts, invite them to take actions and plant trees by reviewing your company.
We offer two ways to doing so:
Include your review forest URL in your social media post
This way your audience can find more information on the project, on the number of trees you have already planted and will be able leave a review for your business right away.
Use your unique ReviewForest QR-Code (copy it from your ReviewForest dashboard). And insert it in your social media post to create an easy access to your company's review forest.
… or, if you want, combine the two of them!
**After you have put everything together, your post is ready to be shared!**
4. General tips
Write eye catching, compelling and short main captions to generate interest and desire to read the rest of your post.
Mix it up! Use our factsheets or snippets from our articles on the planting projects to share interesting facts about forests, reforestation projects, forest ecosystems etc. Surprise your audience with tree related facts they didn’t know before. Sharing knowledge is a great way to spark interest in your followers.
Include posting regularly about planting trees with ReviewForest into your existing marketing campaign, surveys, special occasions etc. to continually remind your customers to leave a review for your business.
Follow international climate and environment protection projects or ReviewForest to stay up to date about forest related actions. Keep in mind that there are national tree days, an international day of forests, climate (action) days etc. These days represent a good opportunity to share your involvement in climate movements with your audience on your social media channels.
If you want to create your own custom posts with pictures or videos there are several free or paid options on the market to create outstanding visual content. We like Canva, Crello, Design Wizard, Snappa just to name a few.
Head to the ReviewForest Brand Book & Assets folders where you’ll find more illustrations, our logo, fonts and color settings.
For more ReviewForest updates and interesting forest facts follow us on our social media channels on Facebook, on LinkedIn and on Instagram
Updated on: 17/12/2021